I’m a graphic designer and concept creator. I work on visual identities, campaigns, and other design-driven projects.
I bring together the tactile charm of the old with the possibilities of the new, crafting innovative concepts and brand identities that are both visually striking and deeply meaningful.
Resume
Education
Supplementary Course: Art Direction 101
Aprender Design Brasil
Supplementary Course: Advanced motion methods
School of motion
Bachelor: Graphic design & illustration
Ghent
Bachelor: Branding & Advertising
Mechelen
High school: Graphic design and Multimedia
Mechelen
Employment Warner Music 2018
Internship within
the framework of my
Branding & Advertising degree.
Onkruid Studio 2020 - 2021
Branding + Design for Horst Arts & Music
Stubru 2021 - 2022
Brand identity designer
BCS 2022 - Present
Creative designer and
art director for all things video
Eurobest Shortlist
Entertainment campaign
Nikon Europe
Creative Belgium Awards
Innovation - Silver
Brand Experience - Silver
PR - Bronze
Culture & social - bronze
Word hartstarter
Last Updated 09.22.25
Selected work
1. Edmond Lab A music collective, recording studio, and label based in Brussels. I helped refine their identity and voice: raw, authentic, and uncompromising. The new logo was developed using the old one as a foundation, preserving continuity while giving it a fresh direction.
Art Direction / Branding / Strategy
2. MeDirect
A new kind of bank looking for a fresh voice. I worked on design and social strategy, shaping their look, tone, and communication. The brand grew to 100,000 customers and earned a Silver Effie. I also created the case movie.
Motion Design / Brand Design / Strategy
3. Horst Arts & Music One of my earliest projects, and still one I’m most proud of. I had the chance to work with art directors Ronny & Johny, which was a dream collaboration. For Horst 2021, I contributed to shaping the visual identity of Horst Arts & Music a festival that celebrated reconnection and collective energy.
Identity Deisgn / Branding
4. Nikon The Human Prompt explored what happens when the human becomes the trigger in an AI-driven world. Shot on instinct and guided by feeling, it was a study of presence over perfection. I provided the concept and made the videos for this project.
Motion Design / Art Direction
5. Logo Mobicar Logo design for Mobicar’s event promoting campervans — an adventurous identity created
to inspire an adventurous audience.
Logo Design
5. miscellaneous projects Some designs I did for the Antwerp Poster Festival but will add some random drawings that i’m proud of in the future.